by

Google Rich Snippets.

For a while now, Google have been enriching their search results with metadata from the sites they display links to. Search for reviews, for instance, and you will get a review summary, complete with stars and everything in the search result. No real need to read the actual review, but of course you still should. Searches that result in blog entry hits have started to display author information with picture in the search result, which is great for people who want to build a personal brand. Like this:

Since I wouldn’t mind making money by sitting at home surfing the interwebs all day while writing the occasional rant, I decided to add the necessary information Google needs to display both review and author information every time a search result contains a link to my site. Unfortunately, Google doesn’t just start to index the new information automatically, you have to fill out a form and submit your site for manual addition to the sites they display metadata for. But as soon as everything is configured, I can just sit back, relax and watch the money come flowing in.

Great stuff. In other site-related news, I’ve fixed the last.fm information in the footer so that it looks good not only in IE and Opera, but also in Chrome and Firefox. People have told me these are popular browsers. The number of views per entry has also been reintroduced, after I discovered the functionality could be combined with WP Super Cache. I’m not sure how well it works, though, because the numbers I see in Google Analytics and the views recorded by WP-PostViews are not the same. And on top of all this, a nice set of stars are displayed on every review I write.

I spend way too much time tinker with this site.

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