So you think you understand how crowdfunding works? Spoiler alert: You don’t. Now let me enlighten you so you don’t look like a dumb-ass.
Crowdfunding is a brilliant way for individuals and companies to raise money for a project they want to get going. Not everyone can – or will – go the venture capitalist route, and for them, sites like Kickstarter is an alternative way to fund their adventures.
The Kickstarter posts I’ve published over the last year have been exclusively about the dark side of crowdfunding. They have told the stories about game development campaigns that have either failed miserably, or are long overdue on their estimated delivery dates.
Although it might very well look like it, I’m not trying to shame anyone (too much) in these posts. Software projects are incredibly complex endeavors, and getting everything you promised delivered on time is basically impossible1.
In this post, however, I’ll do something a little different. I won’t focus on the crowdfunding campaigns themselves. Instead, we’ll turn the spotlight the people pledging to them. A lot of these people don’t seem to understand how crowdfunding actually works, and it’s really grinding my gears!