It might come as a surprise, but I don’t really mind internet ads.
What I do mind, though, is how internet ads work today. To present you with relevant ads, the advertisement companies will track your every move on the internet. You might think that the sites you visit are isolated from each other, but ad trackers keep following you around everywhere you click.
That’s why I use EFF‘s Privacy Badger, a browser extension that blocks tracking cookies. By blocking this horrendous cookies, you fall off the advertiser’s radar. Because of this, I see very few ads on the internet. So Privacy Badger solves the problem for me.
But there are more people in our household that use the internet. Installing the browser extension on every device isn’t really feasible, and there is a lot of trackers that Privacy Badger won’t block. Mobile app advertisements is a good example. The ads shown in the apps my oldest kid plays on their tablet also track their every move.
So it’s better to attack the problem at its core.
This is where Pi-hole comes in. Pi-hole enables network-wide ad blocking. Configured as a DNS service, it will check every internet address that is accessed through the local network against a set of blacklists of known trackers. If the address is on one of the lists, the DNS request is blocked, and the tracker will receive no information.
With Pi-hole, everyone who is using our Wi-Fi access point are protected from pesky ad trackers.